The Challenge
What we did
About J.Lindeberg
More great cases

"Scandinavian fashion brand J.Lindeberg REINVENTS the role of the physical store"

What was the challenge?

The challenge

Customers are expecting a seamless omnichannel experience with the ability to explore and order from the full online range in store. J.Lindeberg aims to bridge the digital and physical store as a vital part of the brand experience. 

The solution

What we did

The new concept creates an arena for customers to experience and build a close relationship to J.Lindeberg.

The customer can explore the full assortment and purchase from the integrated Endless Aisle solution.

Large digital surfaces allow J.Lindeberg to present life-size digital models where environment and context strengthen the offer both visually and emotionally.

The concept mixes the physical with the digital to create a harmonized customer journey and add value for the customer.


The concept is based on contrasts between traditional and unconventional, industrial and refined. A certain bohemian elegance has been allowed to permeate the space and add to the atmosphere

Albert France-LanordArchitect

Designed in Stockholm for an active lifestyle. Bridging fashion and function with a rebellious sophistication. J.Lindeberg was founded 1996 by Johan Lindeberg with a vision to change the establishment of the fashion and golf industries.