What was the challenge?
Gina Tricot wants to offer a unified experience regardless of channel. The store needs to be a venue where customers interact with the brand. How can digital communication contribute to the right inspiration and statement that lead to purchase.
What we did
Digital communication in large format enhances the feel and identity of the brand. Digital models create the right inspiration and message for purchase. Gina Tricot becomes more relevant to each customer in a more personalized experience.
We aim to offer our customers a new, interesting shopping experience that connects the digital and physical experience.
Gina Tricot is a Swedish fashion retail chain offering exciting, feminine fashion to women in over 30 countries. Since the company was founded in 1997, the company has been growing rapidly , now with 180 stores in five European countries and more than 2,000 employees. Gina Tricot have a passion for fashion, with the goal of offering customers a new and exciting shopping experience.