The solution involves large format digital campaigns at the entrance to the park, digital menu boards in the quick service restaurants and queue management support around the park.
Liseberg has, through collaboration with Shout agency and the digital innovation company Sticky Beat, produced a mobile game named Helix, inspired by the ride.
Vertiseit created the integration between the mobile application and the Digital Signage systems. We installed 16 screens in the queue to Helix, which show information on how to download the app and the current leader board. The winners of every round are also displayed on the screens and can bypass the queue.