What was the challenge?
The challenge
Liseberg amusement park is one of Sweden’s most popular tourist destinations. With its 42 adventure rides, games, lucky wheels, music stages, dance pavilion and several restaurants and dining in lush, leafy park surroundings.
The challenge is to use the full capacity of the park in order to create the best possible guest experience.
The solution
What we did
The solution involves large format digital campaigns at the entrance to the park, digital menu boards in the quick service restaurants and queue management support around the park.
Liseberg has, through collaboration with Shout agency and the digital innovation company Sticky Beat, produced a mobile game named Helix, inspired by the ride.
Vertiseit created the integration between the mobile application and the Digital Signage systems. We installed 16 screens in the queue to Helix, which show information on how to download the app and the current leader board. The winners of every round are also displayed on the screens and can bypass the queue.
Using digital screens makes our task of changing information much, much easier. With a simple push of a button, we can change the message in one hundred places. This flexibility is needed in order to be more relevant to our guests.
Katarina Kolb — Digital Specialist, Liseberg
Liseberg AB runs the amusement park Liseberg, which opened in connection with the exhibition in Gothenburg 1923. The amusement park has 41 attractions as well as games and wheel of fortunes, music venues, a dance floor and a large number of restaurants and cafés in a lush parkland. During the fiscal year 2013, the park was visited by 2.8 million guests.