SkiStar owns and operates ski resorts in Sälen, Vemdalen, Åre, Trysil and Hemsedal. Beautiful ski resorts, each with their own atmosphere and charm.
SkiStar’s guests have a large need of relevant and updated information during their stay. To meet this need, SkiStar has chosen to digitlize their communication in cooperation with Vertiseit as full service Digital Signage provider.
Via hundreds of screens in heated cabins, shops and the ski areas, SkiStar is now constantly reaching out with information and offers to their guests. The guests can easily see information about lifts, slopes and weather as well as upcoming activities and events.
In SkiStar shops, this opens up new opportunities to work actively with their sales. Offers can be adapted and displayed at a specific time to the targeted audience, at the right weather conditions.
In the ski areas, we display today’s top lists of those who had skied the most vertical meters on the destinations. The information comes directly from the app “My SkiStar”, presented on large digital billboards. This increases customer loyalty and enhances the experience.
“We see a large demand from the guests to get the right information at the right time. By working digitally, we will be able to satisfy the needs even better in the future, “says Linda Morell, Nordic Advertising and PR Manager at SkiStar.